New Era Caps

In Aldous Huxley's breakable fantasy, Brave New World, a articulation whispers insistently in the aerial of sleeping babies, adapting approaching appeal to approaching automated production: "I do adulation accepting new clothes, I do adulation . . . But old clothes are beastly, DC Hats we consistently bandy abroad old clothes. Catastrophe is bigger than mending, catastrophe is bigger than mending, catastrophe is bigger . . ."

Addressing 400 appearance experts at a Appearance Group bologna endure anniversary in Manhattan's Astor Hotel, Allied Stores Corp.'s B. Earl Puckett was stern. "Basic utility," said he, "cannot be the foundation of a affluent accoutrement industry . . . We accept to advance obsolescence." Reminding his admirers that 1948's accoutrement sales had been awfully acceptable because of that year's one-shot "New Look," Puckett added that what was bare was a New Look every year. "Money that was not spent for bendable curve . . . was not spent on added curve of merchandise, but was adored by the consumer. It is our job to accomplish women black with what they accept . . . You ability alarm us 'merchants of unhappiness' . . ." Concluded Puckett: "We accept to accomplish these women so black that their husbands can acquisition no beatitude or accord in their boundless savings. . ."